These are selected for this specific competitor research job. Use the prompt-ready instruction when it helps, and skip it when the condition does not fit.
Source grounding Source-grounded context pack
Use when: Use when the answer depends on competitor pages, screenshots, ads, pricing, SEO exports, or reviews.
Prompt move: Build a source table first with source, date checked, claim, confidence, and business meaning. Use only that table for the final recommendations.
Skip when: Skip only for brainstorming with no factual claims.
Source notebook workflow Source notebook workflow
Use when: Use when you have a stable pack of competitor pages, PDFs, call notes, screenshots, exports, or long research notes.
Prompt move: If the source set is large, create a source notebook first. Ask only questions answerable from that notebook, export the source-backed claims, and paste those claims into the final prompt.
Skip when: Skip when you only have one or two short sources.
Pattern analysis Pattern clustering
Use when: Use for batches of ads, emails, social posts, reviews, SEO pages, or competitor claims.
Prompt move: Cluster repeated signals before interpreting them. Label one-off examples as one-offs and do not treat them as strategy.
Skip when: Skip for a single landing page or one pricing table.
Strategy critique Counterfactual options
Use when: Use when the output recommends positioning, offer, creative, content, or product moves.
Prompt move: Give at least one alternative interpretation and one reason the main recommendation could be wrong.
Skip when: Skip for factual extraction or source verification.
Calibration Few-shot calibration
Use when: Use when tone, scoring, or finding quality matters more than generic completeness.
Prompt move: Add one or two examples of a good finding and a bad finding before the source pack, then follow that standard in the output.
Skip when: Skip when you do not have a reliable example to imitate.
Output contract Structured output contract
Use when: Use when the output must be compared, reviewed, or turned into tasks.
Prompt move: Return the main output as tables or labeled sections with fixed columns: finding, evidence, confidence, risk, action, and verification needed.
Skip when: Skip when the desired output is narrative copy.
Verification workflow Verification loop
Use when: Use before sharing research with a client, team, sales deck, ad brief, or website backlog.
Prompt move: After the first draft, run a verification pass that lists unsupported claims, stale details, missing sources, and recommendations to downgrade or remove.
Skip when: Skip only for private rough notes.