Report writing prompts

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

This is a working analyst brief. Sources go in. Patterns, risks, and decisions come out.

Use this prompt
You are a competitive strategy analyst.

Turn the competitor research below into a decision-ready strategy report.

My company:
{{my_company}}

Market:
{{market}}

Research notes and sources:
{{sources}}

Report audience:
{{audience}}

Return:
1. Decision brief: the one decision this report should help the reader make.
2. Evidence map: claim, source, date checked, confidence, and why it matters.
3. Competitor move map: what each competitor appears to be pushing, grouped by website, offer, pricing, ads, SEO, and messaging.
4. Pattern analysis: repeated moves across competitors versus one-off noise.
5. Strategic implications for us: what changes in positioning, acquisition, offer, content, product, or sales narrative.
6. Options table: option, upside, downside, effort, evidence strength, and failure mode.
7. Recommendation: one primary move, one fallback move, and what would make you change your mind.
8. 30-day action plan: owner, artifact to create, source to verify, and decision checkpoint.
9. Claims appendix: every important claim with source notes.

Rules:
- Do not summarize the notes section by section. Synthesize patterns.
- Do not recommend a move if the evidence is weak. Recommend a verification step instead.
- Do not make the sources do all the work. Explain why each pattern matters for our next decision.
- Keep the report direct enough for a founder or client to act on.

Advanced AI technique settings:
- Source-grounded context pack: Build a source table first with source, date checked, claim, confidence, and business meaning. Use only that table for the final recommendations.
- Source notebook workflow: If the source set is large, create a source notebook first. Ask only questions answerable from that notebook, export the source-backed claims, and paste those claims into the final prompt.
- Long-context triage: First extract the decisive evidence and discard irrelevant material. Then analyze only the evidence that can change the recommendation.
- Evidence rubric: Score each important finding by evidence strength, relevance, business impact, and reversibility before recommending an action.
- Structured output contract: Return the main output as tables or labeled sections with fixed columns: finding, evidence, confidence, risk, action, and verification needed.
- Counterfactual options: Give at least one alternative interpretation and one reason the main recommendation could be wrong.
- Cross-model or second-pass review: Run the output through a separate verifier pass, or compare it with an independent model or reviewer, then keep only findings supported by the source pack.

Copy the prompt. Fill the variables. Then check the output for real.

Advanced AI techniques

Use these techniques for this prompt

These are selected for this specific competitor research job. Use the prompt-ready instruction when it helps, and skip it when the condition does not fit.

Source grounding

Source-grounded context pack

Use when: Use when the answer depends on competitor pages, screenshots, ads, pricing, SEO exports, or reviews.

Prompt move: Build a source table first with source, date checked, claim, confidence, and business meaning. Use only that table for the final recommendations.

Skip when: Skip only for brainstorming with no factual claims.

Source notebook workflow

Source notebook workflow

Use when: Use when you have a stable pack of competitor pages, PDFs, call notes, screenshots, exports, or long research notes.

Prompt move: If the source set is large, create a source notebook first. Ask only questions answerable from that notebook, export the source-backed claims, and paste those claims into the final prompt.

Skip when: Skip when you only have one or two short sources.

Long-context workflow

Long-context triage

Use when: Use when pasting many pages, long exports, transcripts, or screenshots.

Prompt move: First extract the decisive evidence and discard irrelevant material. Then analyze only the evidence that can change the recommendation.

Skip when: Skip for short, clean source packs.

Decision-quality scoring

Evidence rubric

Use when: Use when recommendations could change strategy, positioning, pricing, ads, or product priorities.

Prompt move: Score each important finding by evidence strength, relevance, business impact, and reversibility before recommending an action.

Skip when: Skip for prompts that only organize notes without recommending action.

Output contract

Structured output contract

Use when: Use when the output must be compared, reviewed, or turned into tasks.

Prompt move: Return the main output as tables or labeled sections with fixed columns: finding, evidence, confidence, risk, action, and verification needed.

Skip when: Skip when the desired output is narrative copy.

Strategy critique

Counterfactual options

Use when: Use when the output recommends positioning, offer, creative, content, or product moves.

Prompt move: Give at least one alternative interpretation and one reason the main recommendation could be wrong.

Skip when: Skip for factual extraction or source verification.

Second-pass critique

Cross-model or second-pass review

Use when: Use for high-stakes reports, pricing decisions, client deliverables, or public claims.

Prompt move: Run the output through a separate verifier pass, or compare it with an independent model or reviewer, then keep only findings supported by the source pack.

Skip when: Skip for fast internal drafts.

Replace placeholders

Replace these variables before running the prompt

Variable Meaning Type Example
{{my_company}} Your company, product, or brand string Northstar CRM
{{competitor}} The competitor you want to analyze string Acme CRM
{{market}} The category or market context string B2B CRM for agencies
{{sources}} URLs, screenshots, notes, exports, or pasted copy list Homepage URL, pricing URL, ad screenshots
{{audience}} Who will read the report string Founder and marketing lead
Expected shape

Compare a filled input with a realistic output shape

The output below is fictional. It shows the shape you are looking for, not a real competitor result.

Example input
my_company = OpsLayer
market = workflow automation for agencies
audience = founder and product marketer
sources = verified website, ad, pricing, and SEO notes
Fictional example output
Fictional example output:

Executive summary:
Competitors are moving toward agency-specific workflows, but most claims still sit at the generic automation level.

What matters:
- Two competitors now mention client onboarding directly.
- One competitor added pricing by number of clients.

Recommended move:
Build a focused client onboarding page before changing core positioning.

Source appendix:
- Website claim: copied from competitor homepage on 2026-06-28.
- Pricing note: public pricing page, checked on 2026-06-28.
Prompt logic

Why this prompt works

  • It forces the report to support a decision, not just summarize notes.

  • It turns each recommendation into a tradeoff with a failure mode.

  • It keeps the evidence map visible so weak claims cannot hide in confident prose.

Mistakes to avoid

Asking the AI to analyze a competitor with no sources.

Paste the page copy, ad screenshots, pricing table, SEO notes, or transcript first.

Treating the output as research truth.

Use it as a source-backed brief: keep strong evidence, downgrade weak evidence, and decide what deserves action.

Asking for generic strategy advice.

Ask for observations, risks, and next actions tied to the evidence.

Verification checklist

  • Every factual claim has a source or is marked as unverified.

  • Pricing, dates, and product claims were checked on the original source.

  • The output separates observation from interpretation.

  • The output gives actions you can reject, edit, or test.

  • Nothing is treated as final just because an AI tool wrote it.

Use the output safely

What you should do next

  • Run the verification prompt before writing the report.

  • Cut weak claims from the executive summary.

  • Pick one recommended move and assign a real owner.