Research template

Landing page teardown template

A teardown template for competitor landing pages, offers, CTAs, proof, and objections.

Campaign page planning and conversion research.

Capture evidence

Capture these fields for each competitor

Field Use Example
Page goal Conversion intent Book a demo
Main promise Offer clarity Launch campaigns faster
Objection handled Risk reduction Setup time
Friction point Conversion risk Long form before proof

Template checklist

  • The source page and date are recorded.

  • The teardown includes what not to copy.

  • CTA and form friction are reviewed.

  • The output ends in test ideas.

Fill the template faster

Prompts that help complete this template

All prompts
Ad teardown prompts 7 min

AI competitor ad analysis prompt

Use AI to analyze competitor ad hooks, angles, offers, formats, and repeated creative patterns.

adscreative researchangles
First useful action

What you should do next

  • Capture the page before it changes.

  • Fill the teardown with page evidence.

  • Convert the best idea into a page experiment brief.