Research template

Competitor audit template

A practical structure for auditing one competitor across website, offer, pricing, SEO, ads, and messaging.

First-pass competitor research before a strategy sprint.

Capture evidence

Capture these fields for each competitor

Field Use Example
Competitor Name and URL Acme CRM - acme.example
Sources checked Evidence list Homepage, pricing, 6 ads, 12 keyword rows
Strongest repeated angle Pattern spotting Setup in less than a day
Verification status Research quality Pricing checked on 2026-06-28

Template checklist

  • Every claim has a source note.

  • The audit separates facts from interpretation.

  • Weak evidence is marked clearly.

  • Action items are specific enough to assign.

Fill the template faster

Prompts that help complete this template

All prompts
Website audit prompts 7 min

AI competitor website audit prompt

Audit a competitor website with an AI research tool using sources you can verify.

website audithomepagecompetitor research
Pricing prompts 7 min

AI competitor pricing comparison prompt

Compare public pricing pages without pretending AI knows private discounts, revenue, or conversion rates.

pricingpackagingcomparison
Report writing prompts 8 min

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

strategy reportcompetitive intelligenceclient report
First useful action

What you should do next

  • Fill the template for one competitor.

  • Run the verification prompt before sharing it.

  • Move only verified actions into your backlog.