Research template

Competitor strategy report template

A report template for turning verified competitor research into options, risks, and a recommended move.

Founder updates, client deliverables, and strategic marketing reviews.

Capture evidence

Capture these fields for each competitor

Field Use Example
Observed move Fact Competitor added onboarding page
Why it matters Interpretation They are targeting setup friction
Option Strategic choice Build onboarding comparison page
Source Verification URL checked on 2026-06-28

Template checklist

  • Evidence and recommendation are connected.

  • Uncertainty is visible.

  • The report has one recommended next move.

  • The source appendix is complete.

Fill the template faster

Prompts that help complete this template

All prompts
Report writing prompts 8 min

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

strategy reportcompetitive intelligenceclient report
Verification prompts 6 min

AI competitor research verification prompt

Check competitor research notes for weak evidence, unsupported claims, stale data, and hallucination risk.

verificationhallucinationresearch quality
First useful action

What you should do next

  • Verify the draft before sending it.

  • Cut weak claims from the summary.

  • Assign the recommended move.