Research template

SEO gap analysis template

A template for turning competitor ranking exports and SERP notes into content priorities.

SEO planning when you have keyword data but need a cleaner roadmap.

Capture evidence

Capture these fields for each competitor

Field Use Example
Cluster Topic grouping client onboarding
Intent Why searchers care Looking for a checklist
Relevance Business fit High for consultants
Next action Roadmap Create template page

Template checklist

  • Search volume is copied from a tool, not invented.

  • Each opportunity has product relevance.

  • Weak keywords are excluded.

  • SERP intent is checked manually.

Fill the template faster

Prompts that help complete this template

All prompts
SEO research prompts 8 min

AI competitor SEO gap analysis prompt

Turn keyword exports, SERP notes, and competitor URLs into a cleaner SEO gap analysis draft.

SEOkeyword gapcontent strategy
Report writing prompts 8 min

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

strategy reportcompetitive intelligenceclient report
Verification prompts 6 min

AI competitor research verification prompt

Check competitor research notes for weak evidence, unsupported claims, stale data, and hallucination risk.

verificationhallucinationresearch quality
First useful action

What you should do next

  • Group keywords into clusters.

  • Delete low-fit topics.

  • Build the first page brief from a verified cluster.