Prompt sequence

AI prompts for SaaS competitor research

Prompts for SaaS positioning, website audits, pricing, messaging, and strategy reports.

Use this when your SaaS category is crowded and you need a cleaner read of competitor moves.

Run these prompts

Use these prompts for this research job

Positioning prompts 8 min

AI competitor positioning map prompt

Map competitor positioning with evidence from website copy, product pages, ads, and public claims.

Best for Use this when your category feels crowded and you need to see which positions competitors are trying to own.
positioningmapstrategy
Website audit prompts 7 min

AI competitor website audit prompt

Audit a competitor website with an AI research tool using sources you can verify.

Best for Use this when you want a structured read of a competitor website before rewriting your own page, sales narrative, or research notes.
website audithomepagecompetitor research
Website audit prompts 8 min

AI competitor onboarding flow teardown prompt

Analyze competitor onboarding flows by promise, friction, activation moment, emails, and setup proof.

Best for Use this after signing up for a trial or watching a public onboarding flow.
onboardingconversionSaaS
Offer analysis prompts 8 min

AI competitor feature comparison prompt

Compare public competitor features without inventing roadmap, usage, or private product details.

Best for Use this when you need a feature comparison for positioning, sales, or product planning.
feature comparisonproduct marketingsales
Pricing prompts 7 min

AI competitor pricing comparison prompt

Compare public pricing pages without pretending AI knows private discounts, revenue, or conversion rates.

Best for Use this when you need a clean pricing and packaging comparison from public pages.
pricingpackagingcomparison
Report writing prompts 8 min

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

Best for Use this after research is done and you need a clear report with evidence, interpretation, and recommended moves.
strategy reportcompetitive intelligenceclient report
Step order

Recommended workflow order

The order matters because each prompt gives better inputs to the next one.

  1. 01

    Map positioning first.

  2. 02

    Audit the strongest competitor website.

  3. 03

    Compare pricing pages.

  4. 04

    Write a short strategy report.

Mistakes to avoid

Building a positioning map from vibes.

Treating public pricing as the whole sales motion.

Using AI to invent customer objections.

Keep notes structured

Templates that keep this research organized

All templates
Research template

Positioning map template

A template for mapping competitor positions with evidence, not vibes.

  • Axis choice
  • Competitor placement
  • Evidence
  • Credible whitespace
Research template

Pricing comparison template

A public pricing comparison template for plans, packaging, limits, and unclear details.

  • Plan table
  • Limits
  • Add-ons
  • Trial
Research template

Competitor strategy report template

A report template for turning verified competitor research into options, risks, and a recommended move.

  • Executive summary
  • Observed moves
  • Why it matters
  • Options
First useful action

What you should do next

Pick the first prompt. Paste real sources. Keep only the findings you can verify.