Prompt sequence

Best AI prompts for competitor audits

A focused sequence for full competitor audits across website, messaging, pricing, SEO, and reporting.

Use this when you need one structured audit before a strategy decision.

Run these prompts

Use these prompts for this research job

Website audit prompts 7 min

AI competitor website audit prompt

Audit a competitor website with an AI research tool using sources you can verify.

Best for Use this when you want a structured read of a competitor website before rewriting your own page, sales narrative, or research notes.
website audithomepagecompetitor research
Strategic analysis prompts 8 min

AI competitor SWOT analysis prompt

Create a SWOT analysis from competitor evidence without turning guesses into strategy.

Best for Use this when a team asks for SWOT but you want it grounded in observable evidence.
SWOTstrategycompetitive analysis
Strategic analysis prompts 8 min

AI competitor Five Forces analysis prompt

Use Five Forces analysis to connect competitor behavior to market pressure and strategic risk.

Best for Use this when you need a market structure view, not another website teardown.
Five Forcesstrategymarket analysis
Pricing prompts 7 min

AI competitor pricing comparison prompt

Compare public pricing pages without pretending AI knows private discounts, revenue, or conversion rates.

Best for Use this when you need a clean pricing and packaging comparison from public pages.
pricingpackagingcomparison
Messaging prompts 7 min

AI competitor messaging teardown prompt

Break down competitor messaging by promise, proof, audience, objections, and repeated phrases.

Best for Use this when you want to understand what a competitor keeps saying and why it might work.
messagingcopypositioning
Report writing prompts 8 min

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

Best for Use this after research is done and you need a clear report with evidence, interpretation, and recommended moves.
strategy reportcompetitive intelligenceclient report
Step order

Recommended workflow order

The order matters because each prompt gives better inputs to the next one.

  1. 01

    Start with the website audit.

  2. 02

    Run pricing and messaging as separate passes.

  3. 03

    Verify weak claims.

  4. 04

    Write the strategy report last.

Mistakes to avoid

Trying to audit five competitors in one prompt.

Skipping source notes.

Turning every observation into a strategy change.

Keep notes structured

Templates that keep this research organized

All templates
Research template

Competitor audit template

A practical structure for auditing one competitor across website, offer, pricing, SEO, ads, and messaging.

  • Competitor snapshot
  • Website and messaging notes
  • Offer and pricing notes
  • SEO and content gaps
Research template

Competitor strategy report template

A report template for turning verified competitor research into options, risks, and a recommended move.

  • Executive summary
  • Observed moves
  • Why it matters
  • Options
First useful action

What you should do next

Pick the first prompt. Paste real sources. Keep only the findings you can verify.