Prompt sequence

AI prompts for SEO competitor analysis

Prompts for SEO gap analysis, verification, action items, and strategic reporting.

Use this after you have keyword exports, SERP notes, or competitor URL lists.

Run these prompts

Use these prompts for this research job

SEO research prompts 8 min

AI competitor SEO gap analysis prompt

Turn keyword exports, SERP notes, and competitor URLs into a cleaner SEO gap analysis draft.

Best for Use this after exporting keyword data from an SEO tool or collecting SERP notes by hand.
SEOkeyword gapcontent strategy
SEO research prompts 8 min

AI competitor content gap analysis prompt

Turn competitor content and search exports into content gaps that are actually relevant to your product.

Best for Use this when you have competitor pages and keyword exports but need to avoid generic content ideas.
content gapSEOcontent planning
Content planning prompts 8 min

AI content plan from competitor research prompt

Turn competitor research into a content plan with topics, proof, formats, and distribution angles.

Best for Use this after SEO, social, ad, and messaging research when you need a content plan that is not generic.
content planningSEOcontent strategy
Verification prompts 6 min

AI competitor research verification prompt

Check competitor research notes for weak evidence, unsupported claims, stale data, and hallucination risk.

Best for Use this before sharing an AI-assisted competitor report with your team or a client.
verificationhallucinationresearch quality
Report writing prompts 7 min

AI prompt to turn competitor notes into action items

Convert messy competitor research notes into prioritized actions your team can actually decide on.

Best for Use this after a research sprint when your notes are useful but too messy to act on.
action itemsresearch operationsstrategy
Report writing prompts 8 min

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

Best for Use this after research is done and you need a clear report with evidence, interpretation, and recommended moves.
strategy reportcompetitive intelligenceclient report
Step order

Recommended workflow order

The order matters because each prompt gives better inputs to the next one.

  1. 01

    Cluster the export.

  2. 02

    Find product-relevant gaps.

  3. 03

    Verify numbers and source dates.

  4. 04

    Turn the top gaps into page briefs.

Mistakes to avoid

Inventing search volume.

Prioritizing traffic over buyer relevance.

Writing pages for keywords you cannot serve well.

Keep notes structured

Templates that keep this research organized

All templates
Research template

SEO gap analysis template

A template for turning competitor ranking exports and SERP notes into content priorities.

  • Cluster
  • Competitor page
  • Our page
  • Intent
Research template

Competitor strategy report template

A report template for turning verified competitor research into options, risks, and a recommended move.

  • Executive summary
  • Observed moves
  • Why it matters
  • Options
First useful action

What you should do next

Pick the first prompt. Paste real sources. Keep only the findings you can verify.